Back to basics has to be one of my all time favorite expressions in today’s business, and even, political jargon.
It’s beautiful! Things aren’t going the way you’d hoped and along comes a knight in shining armor who proclaims with utmost certainty – “We will get through this time! We will go back to basics and restore ourselves to greatness!” Tell me that image doesn’t conjure up Camelot and everything that’s right in this word?