At the foundation of any real relationship, whether personal or professional, is trust. In fact, a relationship itself cannot sustain or survive without it. Imagine asking a friend for a favor and not trusting in the fact that they would actually deliver – what’s the point of asking in the first place? Or, in a business transaction, when you verbally agree upon terms – if you don’t trust the other party to honor their commitment, why would you want to do business with them? It’s a pretty straightforward concept to get your head around.