Innovation, whether most people think about it or not, is a key component to business. It can not only lay the (new) foundation for which your business will be built upon, it can also re-energize your existing business and take it to new levels!
Apple, as an example, which traditionally was a hardware/software company, re-innovated the entire music industry around the launch of its new product – the iPOD. Not only did the iPOD become a cultural phenomenon, it became the foundation for innovation within the company towards other products like the iPhone, iPad, and more. At $356/share for Apple stock – it’s clear that innovation is a key ingredient to the company’s success.
Vikas' Blog 