Of the many, many, many questions entrepreneurs must ask themselves, one of the most critical is “Who is my customer?” Without understanding who your customer is, you cannot begin to perform other important tasks such as market research, building a value chain, conducting user experience studies, buyer behavior analysis, cost of acquisition information, etc. Heck – if you haven’t determined who your customer really is – why are you even getting into business?
So…who is your customer?
Vikas' Blog 