Monthly Archives: August 2011
Innovation, whether most people think about it or not, is a key component to business. It can not only lay the (new) foundation for which your business will be built upon, it can also re-energize your existing business and take it to new levels!
Apple, as an example, which traditionally was a hardware/software company, re-innovated the entire music industry around the launch of its new product – the iPOD. Not only did the iPOD become a cultural phenomenon, it became the foundation for innovation within the company towards other products like the iPhone, iPad, and more. At $356/share for Apple stock – it’s clear that innovation is a key ingredient to the company’s success.
So let’s get started – referencing the airplane images provided in this post, I’d like for you to answer the following questions. And, for the record, they are not trick questions.
First, how high do you think the commercial airliner is flying? Answer = Very high.
Second, how high do you think the combat plane is flying? Answer = Not high at all. In fact, it’s very low near the ground.
Let these images resonate with you for a bit because in a moment, I’m going to illustrate to you one of the most common communication mistakes people make… specifically at the office, where the impact of the mistake, could prove detrimental.
Businesses are living, breathing entities. In fact, they are not that much different than the human body. Like the body, businesses have core functions (e.g. the equivalent of the “heart”) and they have supporting functions (e.g. the equivalent of “arms and legs”). Now, in the event of a negative incident, (e.g. an accident), the body’s focus immediately shifts from “business as usual” to “preservation mode” and it does so by harvesting a majority of the blood from other parts of the body to core functions so to ensure they remain active and functioning – even at the expense of its supporting functions. Why? Because the body knows that if it can’t keep its core functions operating, it’s a matter of time before death is its only option.